Key Points: On the budget
 & hands on

Field:Work is a hands on workshop for individuals from all backgrounds who are interested in learning how to design and implement projects that positively impact their city or community.

In this project I was responsible to design a cohesive visual identity for the welcome kit. The poster was created using ink transfer method that gave the simple typography a unique look.  This was a freelance project  created under art direction of Megan Deal from the Little Things Labs 

Key Points:  Collaboration, brand evolution, real life client

Shinola came to Detroit in the winter of 2012 asking CCS students to develop a unique evolutionary brand system. With a team of five, we created a range of applications for print materials, packaging, store environment, mobile media, website, advertising language and other appropriate outlets. 

From the very beginning what struck resonance for our team was Shinola’s commitment to handcraft. The accessible human qualities of imperfection within a well-crafted item were, in a sense, what gave it value. By combining the ideals of imperfection with contemporary design, we were able to construct brand ingredients that are unique, and set Shinola apart from it’s competitors.

Looking Back:  Great team, fun mind maps, no sleep!

Key Points: My own photography & design

Cook & Gather is an initiative to connect people throughout Michigan in a new way! The inspiration for this project stems from my passion for healthy eating and the unforgettable memories that even the smallest gatherings can create. 

Looking Back: It was so great to combine my two passions for design and photography & to test new recipes!

Check out the WEBSITE: 
www.cook-gather.com

 13" x 13" , 100 maps per pad

Key Points: information design, collaboration, real life project

As a resident at D:hive over the past summer I had an opportunity to work on some great projects. One of them was developing a comprehensive map of Greater Downtown Detroit featuring facts, food and fun places in that area. This map was created under creative direction of Andrew Kopietz and collaborated with designer Jezabel Brasch. I was responsible for the front part of the map, making major decisions on the overall look. This map was printed as a 13”x13” pad in an edition of over a thousand, and it was distributed all over the city.

Looking Back: exciting project & I think I know all the streets of Detroit!

5" x 7"

Key Points: Community Involvement, Unexpected Results

The concept for this project was to challenge the idea of chance in the everyday life. I designed forty envelopes that were left at various locations around the city. Each envelope had a set of three different activities. These activities were created to engage people in the city, push their creative boundaries and to sharpen awareness. To promote local businesses I chose four specific locations in Detroit to complete the exercises. Once the person completed the activities they mailed the envelope to the provided address.

Language was a big part of this project. I focused on simple and direct call to action phrases. I’ve decided to use neutral color envelopes to let the language speak for itself, yet use vibrant color greet you once you open the envelope.

Looking Back: It's so exciting to check my P.O box every Friday and receive new results send from strangers around the city.

8.5" x 11"

Key Points: print, own writing, hand bound

This book was designed to tell the story of Cipe Pineles, an influencial graphic designer and art director from Seventeen magazine. Pineles was a great illustrator who had a strong yet feminine side within her designs, which is exactly what I wanted to express through this book. The balance between warm and cool, soft and strong is what makes it true to her character. This piece is hand sawn and hand bound.

Looking Back: heavy in research, my first hand bound book!

8" x 10"

Key Points: consistent layout, own writing, own photography

This thirty-page book is a collection of essays all reflecting upon the importance of craft in today’s world. It features my personal writing and photography all based on selected  quotes from writings by Adolf Loos and Glen Adamson. Each spread is focused on a different quote and it features a vibrant image. Consistent layout from page to page creates good pacing and simplifies the bold imagery.

Looking Back: DIA trips are pretty inspiring

55" x 85" posters, 4" x 6" cards

Key Points: community involvement, collaboration, installation

Through a collaboration with Meg Jannott we decided to visit children in local elementary schools to ask a couple of questions. The goal of this activity was to get opinions from kids on an environmental issue. We were interested in learning surprising, honest answers that could potentially inspire adults. 

After completing the activity we decided to combine their original drawings with their quotes and to present the child’s idea. Ultimately we created two large scale posters and small printed take-aways that succeeded in being engaging, lighthearted and inspiring.

Looking Back: kids are opinionated and so uncensored! loved every bit of this project!